Kareena said, “We women have our share of ups and downs. Nothing can lighten the mood better than a great accessory. I am Lavie, which means life.”
Kareena will be shooting for a TVC for the brand and the kareena handbag ad will be aired soon. The promotion work will not remain restricted to television, but to reach out the international customers, press ads will be released too. The theme or rather the tag line of the commercial will be ‘Me, Myself & I’.
